Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, August 14, 2007

Linkorama

Some assorted bits and bobs for your delectation:

1. Action movie cliches - you know've seen, well, yikes, all of them at some point or other. I wonder if anyone can put them all into one single film.

2. John Sadler, in a piece in today's Grauniad lamenting the generally banal state of footballing punditry, has some gems of Ronglish from an earlier age, thanks to managers such as Ivor Powell and Ron Saunders. Favourite here is Powell's:

"Without doubt, one of the secrets of our successful season was the harmonium in the dressing room."


3. The O2 Cocoon is generating soft and post-launch awareness through a targeted blog campaign; that is to say, the phone has been sent to some influential bloggers, including Amelia Torode and PSFK, who are then encouraged to write at the O2 Cocoon blog.

My interest? I wrote the Cocoon's user and quick start guides. Haven't been sent a phone yet though...

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