Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, October 27, 2009

26 recommendations

for October are here.


Monday, October 19, 2009

Commercial: And what do you do?

This van was parked outside the flat yesterday.

The name rang bells because my dad used to do the auditing of a firm with the same name. It's not them though.

What got me though, was the fact that I didn't have a bloody clue what Grosvenor Contracts does. What sector is it in? How does it make its money?

It's only when you get up close to the screen in the image, behind the lady wearing the gas mask, that you begin to get an idea.

But even then - WTF?

If you're going to go to some effort to give your firm a bit of branding, and your vehicles some livery, it might help if you a) had a wee bit of a story to tell and b) told it in a slightly clearer way.

Avoiding depicting people in gas masks is generally also a good thing.


Thursday, October 15, 2009

Commercial: On changing perceived value

Oh of course you've seen this already. But it's a) genius b) funny c) has a GK Chesterton quote and d) has a v good gag at the expense of one of my alma maters. Go Rory.


I've not been cancelled

Originally uploaded by SgtRock333
but sometimes work, moving house and an ill cat do come first.

Some sort of service resumed soon.

Thursday, October 08, 2009

It's National Poetry Day

today, and the theme is Heroes and Heroines. I've just dashed off this little contribution; with all the necessary apologies:


(With apologies to Wendy Cope)

Who needs heroes anyway?
They’re never around when you want.
Gallivanting to battlefields far away;
who needs heroes anyway?
There’s always another dragon to slay,
as they suit up for another jaunt.
Who needs heroes anyway?
They’re never around when you want.