Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com
Oh of course you've seen this already. But it's a) genius b) funny c) has a GK Chesterton quote and d) has a v good gag at the expense of one of my alma maters. Go Rory.
Labels: commercial advertising rory sutherland perceived value behaviourial economics
posted by BetaRish @ 4:08 pm
Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com
Follow @BetaRish
Subscribe to
Posts [Atom]
2 Comments:
Had this waiting for me on Instapaper and just come back to it and only realised that a) I caught it on the TED podcast stream and that b) loved it... even the alma mater dig.
When I grow up, I'd like to be Rory.
Post a Comment
Subscribe to Post Comments [Atom]
<< Home