Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, October 19, 2009

Commercial: And what do you do?



This van was parked outside the flat yesterday.

The name rang bells because my dad used to do the auditing of a firm with the same name. It's not them though.

What got me though, was the fact that I didn't have a bloody clue what Grosvenor Contracts does. What sector is it in? How does it make its money?

It's only when you get up close to the screen in the image, behind the lady wearing the gas mask, that you begin to get an idea.

But even then - WTF?

If you're going to go to some effort to give your firm a bit of branding, and your vehicles some livery, it might help if you a) had a wee bit of a story to tell and b) told it in a slightly clearer way.

Avoiding depicting people in gas masks is generally also a good thing.

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2 Comments:

Blogger Tom Albrighton said...

Presumably, this solution was proposed by a designer or agency and approved by one or more senior figures at the client. Without anybody asking what, exactly, they were hoping to achieve with it. Just goes to show the strange 'groupthink' that can afflict some marketing teams. As well as the misguided desire to 'do something different' (from competitors, or what you did before) that leads to something completely incomprehensible.

9:56 am  
Blogger Rish said...

Hmmm. I'm not sure professionals were involved. If they were, yikes! How did the gas mask slip through? Who on earth thought that could ever be a good idea?

10:05 am  

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