Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Sunday, February 24, 2013

The Story 2013

So for the third year running, I managed to make it to The Story.

It's my favourite conference of this kind. In fact, it's the only one I ever go to. It's certainly the one I try and book five months in advance.

Below, a compilation of tweets of my day. If I had one wee critique, through an accident of timing, it did feel like a few slots were like plugs for a book or a film. Commercial concerns are the last sort of thing you expect from The Story. But like I said, an accident rather than a conspiracy.

See you next year.


Monday, February 04, 2013

Commercial: Sherlock

So the first fruits of my labours at the unhotel, Sherlock is our patent-pending keyless entry system. Which is pretty nifty when you think about it. You can read more about it here.

The film was shot and directed by Tom and Oli at Tom and Jones.