Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, September 30, 2014

Commercial: Continuous partial argument

Also known as some thoughts about the future of copywriting by me, now available over at Medium.


Friday, September 12, 2014

Poem: Strategies to save the Union

Published over here.


Tuesday, September 02, 2014


For those who have been following this sorta thing over on Twitter, you can now see a complete list of the things that social media is destroying over on tumblr.