Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, September 01, 2009

Commercial: Liverpool brand stories - a coda of sorts

So, what have we learnt from our sojourn on Merseyside? Well, for brands:

- wit is worth risking

- aiming for fame isn't necessarily a bad idea

- darkness can be more rewarding experience

- symbols can be in competition with each other, but still work together

- if you steal, you should hide it well

- being opportunistic can be a good thing

...all of which sounds like a DNA-print of the city too.

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