Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Thursday, August 27, 2009

If everything on earth were rational nothing would happen

Next time a planner or a suit asks you to justify something, can I ask you to use this as your argument back? You can credit it to the message outside the CNN/Turner offices in London.

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