Commercial: The Nut Hut

The Nut Hut. Does what it says on the shell. Sells nuts. And lots of them.

But I am intrigued by The Hut's logo. Intellectually, I know that the squirrel is meant to be holding some form of nut. But emotionally it appears that he (and it has to be a boy squirrel) is wearing a boxing glove.

Why? Are we going to have to fight him to get our fair share? Seems a bit agressive, just for some nuts.