Commercial: The Seven Deadly Sins of Digital

As listed by Iain Tait, they are:

1. Tamagotchis
2. Screensavers
3. Interfaces that look like the tops of desks and tables
4. Desktop assistants / characters
5. A virus
6. A 'viral'
7. Starting a list of seven things and not counting how many you've got.

What's your seventh?