Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Saturday, August 04, 2007

Commercial: A world without billboards


IMG_6091
Originally uploaded by Tony de Marco


David Ogilvy once said:

"As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?"



Sao Paulo has created a city without posters. It is beautiful.

And then, missing the point, Sky come along and use it as a backdrop for an advert.

That arrogance of thinking is why advertisers are not much liked.

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