Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Thursday, June 13, 2013

Commercial: Some thoughts on the future of tone of voice

Which I wrote hastily in the wake of GOV.UK's D&AD Black Pencil win last night, over at Check This.



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