Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Thursday, May 02, 2013

Commercial: When onefinestay is understood

I try not to blab too much about work here, but now and again something crosses my screen which I just have to share. From the latest, June, edition of Condé Nast Traveller, in the UK:

So this visit to New York was completely different to any other. We abandoned Manhattan and plugged into our neighbourhood, buying 25-cent glasses of lemonade from kids on the sidewalk, going to the playground, eating burgers at Dizzy's Diner and the best fresh ravioli at Al di là Trattoria, but more often than not, sitting at the kitchen table, or in the garden, feasting on cold cuts, smoked mozzarella and crispy salad from the deli around the corner. When we had our New York friends around for supper, which we did twice, it really did feel like I'd finally made that move.

This is *exactly* what we offer as a business: those moments in a city that you could otherwise only get if you were a local. If you fancy trying that, in London or New York, you know where to come.

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