Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Friday, April 03, 2009

Commercial: Auctioning accounts

eBay need a new European DM agency. So why haven't they organised an auction to find one, rather than a pitch? 'Current climate' and all that aside, presumably most agencies would only bid what they thought realistic for the work. And it'd be quicker.

Talk about not trusting the product...

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