Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, May 19, 2008

Commerical: Not dead


Not dead
Originally uploaded by SgtRock333



You may have been under the impression that Polaroids were about to come to the end of their life as useful, accessible technology.

Apparently the memo didn't get through to adidas or Red Bull. What does it say about a brand trying to use almost dead technology (or indeed a simulcra of one) to communicate?

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