Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Friday, May 16, 2008

Commercial: Should Shell be saying 'clicky'?

in their current banner executions? It doesn't feel right; they're trying too hard for the cutesy tone of voice.

They're an oil company, FFS. Grow up.



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