Commercial: Should Shell be saying 'clicky'?
in their current banner executions? It doesn't feel right; they're trying too hard for the cutesy tone of voice.
They're an oil company, FFS. Grow up.
posted by BetaRish @ 4:01 pm
Being Beta
Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com
Friday, May 16, 2008
in their current banner executions? It doesn't feel right; they're trying too hard for the cutesy tone of voice.
They're an oil company, FFS. Grow up.
Being Beta
Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com
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Previous Posts
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- Commercial: A handy tone of voice
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- Hip to some new talent
- Commercial: The race for talent
- Design: Copy as interface
- Linkorama for 30.04.08
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