Commercial: Should Shell be saying 'clicky'?
in their current banner executions? It doesn't feel right; they're trying too hard for the cutesy tone of voice.
They're an oil company, FFS. Grow up.
Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com