Commercial: Intelligent placement
Thereis nothing like a bit of intelligent placement to really help an ad sing. Here are two examples found over the weekend in Shoreditch:
1. AEG taking advantage of a very noisy corner to show that their appliances are not. (That said, while I was there, the decibel count didn't go much above 70.)
2. Penguin taking advantage of the smoking ban to showcase Will Self's new novel.