Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, April 06, 2009

Linkorama for 06.04.09

1. Rory Sutherland on why more leisure isn't necessarily a bad thing in adland.

2. Campfire, on the danger that instant communications can lead a form of echo chamber, thereby debunking any hope you might have had in the wisdom of crowds. To be fair, James Surowiecki did respond to this t'other day.

Lesson: you really have to think/act/do/say differently, zag whenever you can, be a contrarian. Will you get heard? Maybe, maybe not. But it'll help.



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