Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Sunday, April 06, 2008

Commercial: Intelligent placement

Thereis nothing like a bit of intelligent placement to really help an ad sing. Here are two examples found over the weekend in Shoreditch:

1. AEG taking advantage of a very noisy corner to show that their appliances are not. (That said, while I was there, the decibel count didn't go much above 70.)

Decibels now

2. Penguin taking advantage of the smoking ban to showcase Will Self's new novel.

The Butt



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