Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, March 26, 2012

Commercial: Rory Sutherland on Influence

The big man was on top form at Conway Hall yesterday. Particular gobbets that leapt out for me were:

- There should be a place for stupidity in rational discourses about policy, economics etc.

- How come the irrational people don't get to police the rational people? It always happens the other way around.

- Heuristics are grossly underused in society.

- Problems in complex systems can't be solved by simplistic, 'scientistic' rules.

- Absolutes are much easier to stick to.

- Intelligence and rationaity are not the same thing.

- Meaning is not a scarce resource.

No doubt, if you were there, you'll have loads more.



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