Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Saturday, March 03, 2012

Commercial: On the joy of cigarettes

From Robert Walser's Berlin Stories:

Meanwhile you have rolled yourself a cigarette, say, and inserted it with great care between your well-practiced lips. With such an apparatus in your mouth, it is impossible to feel utterly without cheer, even if your soul happens to be torn in twain by sufferings. But is this the case? Most certainly not. Just wanted to give a quick description of the magic that a smoking white object of this sort is capable of working, year in and year out, on the human psyche. And what next?


And I thought: I wish I could turn this into an ad. Of course, it would never get by the regulations nowadays...

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