Commercial: SJ Perelman on advertising
Following the Candyman's recommendation on Desert Island Discs, I've been going through some SJ Perelman, specifically Crazy Like A Fox, which I found in an orange Penguin years ago. And looky what my eye chanced upon this morning:
...the desperation is that of the whole advertising confraternity. So all the old tactics have finally broken down - wheedling, abuse, snobbery and terror. I look forward to the last great era in advertising, a period packed with glooom, defeatism and frustration...