Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, August 08, 2011

Commercial: SJ Perelman on advertising

Following the Candyman's recommendation on Desert Island Discs, I've been going through some SJ Perelman, specifically Crazy Like A Fox, which I found in an orange Penguin years ago. And looky what my eye chanced upon this morning:

...the desperation is that of the whole advertising confraternity. So all the old tactics have finally broken down - wheedling, abuse, snobbery and terror. I look forward to the last great era in advertising, a period packed with glooom, defeatism and frustration...


Ahem.

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