Commercial: Tories want to divorce country

Without offering any partisan views about the brand itself, this is one of the more egregious examples of election posters I've seen. It was claimed on Newsnight last night that it 'works strategically'. Which is good. As it sure doesn't work as a poster. To whit:

- It's a poster. So why is there 23 words on it?

- That first line. It makes Cameron sound less like a Prime Minister in waiting, and more like a spouse wanting out of a marriage...

- ... and if that's the case, why doesn't he have a single line on his forehead? Retouching, perhaps?

- And where's the logo gone?

Six months of advertising of this quality this does not fill the heart with joy.