Commercial: Remember the subtitle

It's probably because I've seen the trailer for the above thrice in the last week, but apart from the fact that it does look rather good, one thing about this new BritGangFlickTM that does stick the craw is its title.

I mean, what does it mean? No doubt it'll be revealed in the film, but working on the basis of the poster it suggests a reference to Ms Whalley's particular charms.

What makes it worse is that there's a perfectly good title available to be used.

The subtitle. 'The Measure of Revenge'.

Roll that around your tongue. It has whispers of precision to the violence, hints of Jacobean tragedy, a dark, pungent precis to the film. It's memorable too.

The moral? Sometimes, much like A-sides and B-sides on old 45 singles, titles and subtitles need to be flipped.