Commercial: You what?
Amelia's 'chatty packaging'. I think I just about get what Orange are trying to say. But only just. If I was the bag, I'd be having an existential crisis. Maybe the iPhone has gone to everyone's heads.
It's not helped by the little print, which says, "This bag's made from 80% recycled post-consumer fibre and 20% materials from a sustainable forest."
'Post-consumer fibre'? I'll leave you to make the 'shit bag' jokes...