Commercial: Identity guidelines

Brand guidelines. Read a lot. Written a few. Generally fine. Not always inspiring. But then often they're not meant to be.

These three are refreshing variations on a theme:

1. Skype - split their guidelines in two. First bit about how they look:

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Second bit about how they think.

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(Hat tip: PSFK) (and thanks to Peter at Hidden Chemistry for pointing out that more Skype brand stuff resides here. For those of you don't know, Peter's one of Skype's bloggers, as well as being a social media genius.)

2. Christopher Doyle - shows you how you can apply identity principles to your good self:

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(Hat tip: Ordinary People)


3. Pepsi - brand bollocks? A spoof? Either way, it's fine, fine writing.

Pepsi Gravitational Field

Publish at Scribd or explore others: Presentations & Spre universe golden ratio