Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, December 09, 2008

Commercial: Matter box 1


Matter box 1
Originally uploaded by SgtRock333
So, after the trial, and the delay, the first matter box finally turned up. And, like James, I found it to be disappointing.

It lacked the playfulness of the trial and everything inside was a bit unexciting (including the O2 Welcome Pack which I wrote some lines for, although ['wanting to keep his job' alert] it was not unexciting because it was bad. Ahem.)

I didn't even get round to looking at the card for the chocolate because, well, who would? It wasn't on the wrapper, after all.

Hmm. A missed opportunity.

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