Commercial: Matter box 1
So, after the trial, and the delay, the first matter box finally turned up. And, like James, I found it to be disappointing.
It lacked the playfulness of the trial and everything inside was a bit unexciting (including the O2 Welcome Pack which I wrote some lines for, although ['wanting to keep his job' alert] it was not unexciting because it was bad. Ahem.)
I didn't even get round to looking at the card for the chocolate because, well, who would? It wasn't on the wrapper, after all.
Hmm. A missed opportunity.
Labels: commercial matter box direct mail O2 cadbury chocolate
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