Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Wednesday, November 26, 2008

How much do you love your boss?

Originally uploaded by smagdali
Enough to come to work dressed as him on his birthday? That's what the good burghers of the world's favourite printing company did yesterday, arriving at Moo towers in the garb of their fearless, visionary and pioneering CEO Richard Moross. (I can say all that because I met him at a Moo focus group a few years ago, and he was indeed all of those things.)

Clearly, all you need for success is a black jacket, some jeans, trainers - oh and to be unfeasibly tall.

Let's hope 'International Dress Like Richard Moross Day' long continues!



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