Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Friday, November 28, 2008

Commercial: Two fun things

1. Spotted at the Odeon Marble Arch; derivative, yes, but gets the brand value across pretty well.

2. Accurist's attempt to create a new speaking clock, by filming people as hours, minutes and seconds. A lovely, sideways association of brand, people and time. I suspect this will really extend the brand's audience.



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