Commercial: Brand Rothko
Tate blockbusters that we will all, no doubt, be crammed into shortly.
I get why Caffe Nero are involved - nice reinforcement as the discerning place to go for coffee. I get why Tate have asked them - gets the word out about a difficult artist to an audience that might not have heard of him.
But I wonder what the Rothko estate think? As tie-ups go, it could have been worse, but when I see 'Light Red Over Black', it's not coffee I'm thinking of. And I'm not sure a perk up at that point would be right.