Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, September 01, 2008

Commercial: Selling mistakes


Howies' tone of voice is generally on the money. I thought this example from a few weeks ago was very clever indeed.

Not only did it position 'mistake' t-shirts as a desirable item, it also had a good crack at persuading you to pay more for them than their normal t-shirts of the week. That's very canny indeed. I'd love to know how successful that approach was - the anti-sale, as it were.

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