Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, September 01, 2008

The American promise

Whatever your politics, this is well worth watching as a lesson in how a political argument can be made in language that is not dull nor technocratic, but instead in fluting, inspiring and hard-hitting language. For whatever science might be involved in politics, it's still words that ultimately win the arguments.

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