Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Thursday, July 17, 2008

Google on how to be better

In this post to people aspiring to work for them. Pretty damn useful life lessons all round methinks. Highlight:

It's easy to educate for the routine, and hard to educate for the novel.

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