Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, July 14, 2008

Deep thinking for branded utilities

If you're working in the branded utilities space, there's a recent talk/presentation that you should become familiar with. From April's Web 2.0 Expo, it's called 'Polite, pertinent and... pretty: Designing for the new wave of personal informatics', and was put together by Matt Jones of Dopplr and Tom Coates of Yahoo! Brickhouse.

It's long, it's thoughtful, and I suspect that it will be very influential in the years to come.

(Hat tip: Putting People First, the Experentia blog)

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