Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, December 11, 2007

Commercial: Car park betrayal

There was something about this story that has wormed its way under my skin, and is leaving a profound sense of unease. Perhaps it is the sight of a brand that has yet to learn about the nature of relationship building, and not grasped that a few extra minutes in a car park will not significantly harm profit margins, and indeed make people more likely to come back and buy again. Or perhaps the fact that an outsourced company is gouging customers for what appears to be little reason.

Or perhaps its the chilling realisation that a government body can and do (and no doubt within full compliance of the law) share details with a private company with nary a thought for impact or consequence.

I think I'm scurrying out to buy The Shock Doctrine and Tescopoly at lunchtime.



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