Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, December 04, 2007

Commercial: Branded criminality

When this story first aired on Saturday's iPM on Radio 4, I genuinely thought it was a spoof. Apparently not. Key quote to bear in mind is:

"What they do is they tend to go out in a kind of uniform, if you see a kid in a brand of "hoodie" you can be pretty sure he'll be wearing that same brand of "hoodie" the next time he commits an offence."

Not for much longer, I doubt. How soon afore the Muji 'avoid camera detection hoodie' hits the shops? And is there a counter-intuitive approach that brands could take to avoid being detected? The 'Least seen brand index' surely cannot be too far away.



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