Commercial: Branded criminality
When this story first aired on Saturday's iPM on Radio 4, I genuinely thought it was a spoof. Apparently not. Key quote to bear in mind is:
"What they do is they tend to go out in a kind of uniform, if you see a kid in a brand of "hoodie" you can be pretty sure he'll be wearing that same brand of "hoodie" the next time he commits an offence."
Not for much longer, I doubt. How soon afore the Muji 'avoid camera detection hoodie' hits the shops? And is there a counter-intuitive approach that brands could take to avoid being detected? The 'Least seen brand index' surely cannot be too far away.