Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, May 22, 2006

Tour: Stanmore (or some random thoughts after being back for three days)

1. It took half an hour to be able to get on a northbound Northern Line train this evening. 30 minutes! Who knew it was emptier when going south?

2. I think CiF is draining me of, if not the will to live, at least a lot my creative juice. Plus it is endlessly dispiriting to read endless posts that pounce upon well any form of celebrity, or brand, or attmept to do something. Turns out that Graun readers do just want to wait for a perfect world and not get their hands dirty. My overwhelming reaction has been: I resolve to take a more waspish attitude, and sting with only humour/lateralisms now. And the nakedness with such some regular posters want/need their columns, well, somehow cheapens their posts - if it's being treated as an extended job audition, who exactly can be trusted and is being sincere?

3. Made my first Skype call. Woo-hoo! Even if quality was a bit patchy though.

4. Why has Uruguay been left out of the BBC's excellent World Cup Stories show? History doesn't deserve to be treated so contemptuously, just because they're no longer sexy/interesting etc. I mean, they've won it at least once more than England.

5. According to the New York Times, even Leonardo Da Vinci is a brand. I mean, I almost cried. As Bill Hicks did despair, "Quit it." And hell, I work in the industry. Even if I can't afford a Red Amex.

See, told you they were disjointed.


Blogger thunk. said...

Re the RED campaign.
Whilst I wholeheartedly agree with the essence of the campaign, I wonder about the way it seems to be being executed.

For instance. The fairly substantial advertising The Independent took out for its 'red' issue pales somewhat in comparison to the edition itself. The front and back cover is red, the rest of the paper remains fairly standard. An advert for caf├ędirect coffee is opposite an advert for Chanel perfume. The RED Motorola ad is opposite Inside Track's course to become a property millionaire. Mortgages, cars, bank loans... it almost seems half-hearted. I much more striking statement would have been a paper printed only in red, with no advertisments.

Wishful thinking perhaps, but still.

2:29 pm  

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