Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Thursday, May 04, 2006

Listorama: Uisge beatha

The cardinal flavours of single malt whisky, as found by Dr David Wishart of St Andrews University, reported here:

Smoky
Honey
Body
Sweetness
Medicinal
Tobacco
Spicy
Winey
Nutty
Malty
Fruity
Floral


You might notice that some of those flavours could do with a degree of, um, definition. What does 'body' taste like? And indeed 'medicinal'? That sounds like drinking single malt Listerine.

However, it's a lovely phrase if you run it all together:

Smoky honey body; sweetness medicinal. Tobacco spicy, winey nutty, malty fruity; and flora.

Which reminds me, now would be a good opportunity to plug both the 26 Malts book from last year, and Stuart Delves' forthcoming great brand story on scotch. Raise one for me.


2 Comments:

Anonymous Anonymous said...

Super color scheme, I like it! Keep up the good work. Thanks for sharing this wonderful site with us.
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5:35 pm  
Anonymous Anonymous said...

Very pretty design! Keep up the good work. Thanks.
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5:50 pm  

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