Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, March 07, 2006

Commercial 9: Brand essences 3

Why has no one involved in branding or advertising an IT company used this? dept:

“Computers are incredibly fast, accurate, and stupid. Human beings are incredibly slow, inaccurate, and brilliant. Together, they are powerful beyond imagination.”

Einstein, quoted in Honoré, ibid, p 122

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