Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Wednesday, January 18, 2006

Commercial 6: Brand essences 2

"Our primary product is progress."

Ronald Reagan, when he used to shill for GE. An expanded variation on the theme can be found here.


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