Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Sunday, January 15, 2006

The sub editor's fear of the semi-colon 1

From Metro on January 13 2006. And you just know that the sub was very pleased with that headline. Was a perfect fit with the image, what she was wearing, no doubt the pink Razr phone being plugged. And will it be on a colour page? Of course it will...

(And no, I haven't done anything sneaky like grayscale it in Photoshop, you suspicious scamps.)


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