And we're back...

And to celebrate, some further thoughts on being beta:

“Fast Thinking is rational, analytical, linear, logical…. Slow Thinking is intuitive, woolly and creative… Scans show the two modes of thought produce different waves in the brain – slower alpha and theta waves during Slow Thinking, faster beta ones during Fast Thinking.”

Carl Honoré, In Praise of Slow, pp 120-121

"By changing the creation equation, Visible World's adaptive ads adopt the "permanent beta" ethic of online marketing - advertisers can continually refine their message, swapping out offers in response to what works."

Lucas Graves, 'The Ad Scientists', Wired, 14.02