Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, February 27, 2006

And we're back...

And to celebrate, some further thoughts on being beta:

“Fast Thinking is rational, analytical, linear, logical…. Slow Thinking is intuitive, woolly and creative… Scans show the two modes of thought produce different waves in the brain – slower alpha and theta waves during Slow Thinking, faster beta ones during Fast Thinking.”

Carl Honoré, In Praise of Slow, pp 120-121

"By changing the creation equation, Visible World's adaptive ads adopt the "permanent beta" ethic of online marketing - advertisers can continually refine their message, swapping out offers in response to what works."

Lucas Graves, 'The Ad Scientists', Wired, 14.02


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