Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Wednesday, May 18, 2011

Commercial: Did somebody say redesign?

...which does rather make you wonder, 'why bother with that re-brand?'

It also reminds me of Abi's fundamental (and still-never-bettered) critique, highlighting the limits of branding:

You walk into a bar or pub:

YOU: Can I have a Coke please?
YOU: Yeah, fine.

Of course, if anyone actually knows of anyone who has walked out of a drinks-serving establishment, because they didn't have their brown-gloop beverage of choice, do let me know...

(HT for the image: Rory Maxwell, via Where is the cool)



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