Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Thursday, April 14, 2011

Commercial: Of copywriting and poetry

A few weeks ago, Tom Albrighton of ABC Copywriting asked me for a few thoughts on how copywriting and poetry might be connected.

A few weeks later he emailed to say that, apologies, he couldn't use my thoughts, as his thoughts on the subject weren't going anywhere.

And then yesterday, this whopper of a post landed. It's deep, and wise, about the craft of writing, and I'm not just saying that because, in the end, Tom did manage to find a way to mention me.

If you write, it's well worth a few minutes of your day.

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