Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, April 04, 2011

Commercial: You are listening to

hollywood by kara brugman
hollywood, a photo by kara brugman on Flickr.

Tremendously late to this I know, but it is rather wonderful.

Take an epic photo, a restless ambient soundscape and a live police call feed. And, right there, you have the pulse of a city.

I'm still slightly amazed no-one's managed to knock one together for London yet.

I also thought it might be a great way to showcase any form of spoken word. Can you imagine radio ads, traditionally all squeaky and shouty and chatty and insane, against this sort of backdrop?

I think the juxtaposition would be stunning.

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