Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, February 23, 2010

Commercial: Brand bullshit bingo

I was at a brand training workshop this morning.

Amongst the pearls unrolled before us were:

- "the branded toilet paper arena"

- "the stairway to brand heaven and hell"

- "distinctivity"

- "bang on the zeitgeist"

The latter, at least, has the saving grace of sounding like an album for someone...

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