Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Wednesday, August 12, 2009

The copywriter's subconscious

Our office is being re-decorated at the moment. Hence why there's now a dot matrix display above the door to our floor.

It's not live yet, in case you were wondering.

But that got me wondering - does it need to be?

After all, isn't that message exactly what we wrestle with everyday?

It's somehow appropriate that the fire escape sign is there too.

I mean, don't we always need rescuing from the blank page?

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