Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Friday, July 24, 2009

Commercial: Words are fighting back

Or rather they need to according to both Rory Sutherland and Bud Caddell. Who dares to tell me either of them is wrong?

Update: On that score 26 major domo Tim Rich has some pertinent thoughts on the act of scribing over on t'26 website.



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