Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Monday, July 07, 2008

Editorial: Fat, paranoid geek required

to edit marketing communications at IDEO in Palo Alto. Why don't more job adverts feature phrases like this?

To this role you would bring the ability to collaborate with various disciplines, an enthusiasm for imparting communications know-how, and a flexible work style that can fluidly shift from solo to group scenarios. If we had our druthers, you’d also have a stellar sense of humor, a food addiction, at least one neurotic family member, and a longtime live-in relationship with music.

And 'druthers'. The British equivalent would be, 'If we had our Wimpeys...'



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