Being Beta

Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com

Tuesday, July 22, 2008

Editorial: The end of the business meme

According to Gawker. Quote:

It was only a matter of time before the next crop of counterintuitive pop business theorists — from Malcolm Gladwell to James Surowiecki to Chris Anderson — were doused with the cold waters of cash flow.

But surely there must be someone out there writing 'The bankruptcy of genius, the genius of bankruptcy', a countercyclical guide to making money in busts. Isn't there?



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